I got the chance to be part of the team that
pitched and won the Mike’s Regional account for Latin America with Ogilvy Peru. Mike’s is a refreshing lemonade and vodka drink designed for people over 18 who appreciate good taste
(and maybe a little fun too).

Mike’s was launched in Peru with the bold slogan
"No bla bla bla." The idea is simple: keep things easy, ditch
the complicated stuff, and forget all the unnecessary nonsense.
Mike’s is lemonade + vodka. That’s it. No fuss.